How to use X ray search for linkdin and Google in recruitment

How to use X ray search for Linkdin and Google in recruitment ?

how to search LinkedIn x-ray search and this is part one of a three part series which talks about the basics and structure so a lot of recruiters are still only using LinkedIn to internal search tool which is a great tool by the way to source LinkedIn forward passive candidates but at the same time it's also limited because you can only view people in your first or second degree networks and so this is really a great way to target some of those profiles and see some of those profiles of people who might be outside of your second degree connections and might also be people that maybe you can't see their full profile on LinkedIn search so let's go ahead and dive in and take a look at how to best utilize LinkedIn search using the x-ray technique so first of all let's ask the question why would we do why would we want to use LinkedIn x-ray well first of all it's a great way to utilize search engines to source LinkedIn and so I I'm a big proponent of using every tool possible out there to source passive .

candidates and so this is just another tool in the tool belt and it is a way to source LinkedIn through search engines so a lot of people are only limited to their second degree connections and so this is kind of an effective way as I mentioned before to transcend that or to go outside of your second degree connections and then it also gives you the ability to effectively reach passive candidates with a basic LinkedIn account now I've only ever had a basic link identical I know a lot of people either maybe don't have the budget to pay for Ellington accountant so this is really a way that they can utilize LinkedIn without having to pay extra to still find some great passive candidates so just some key points to remember as we dive in here as I kind of hinted to before LinkedIn x-ray is not the only way to search LinkedIn I'm a big proponent of using this in conjunction with LinkedIn's internal search tools so that basically means going into LinkedIn.com and using their search tool.

so I recommend kind of starting there as a base part of your sourcing strategy with the internal tool and then moving to x-ray to really make sure you get a comprehensive view of the best results now a common best practice I recommend for everyone is a lot of recruiters out there just they don't want to learn how to source they don't want to learn how to x-ray they just want to go out there and copy and paste someone else's work you're gonna have the best overall and long-term results if you don't copy and paste someone else's search strings but instead learn how to do it yourself so watch videos like this one learn how the structure of the search string works and then really experiment with going out there and writing these search strings not only so you get the best results by typing in the key words into your search engine which actually does matter in this type of search .

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so you can learn to experiment and use it as a building block to get to write more intricate search strings and ultimately get better results in the end so I definitely recommend doing that now let's talk about the three basic components of a LinkedIn x-ray search so the first one is the x-ray command so the first thing you have to have before the search is the x-ray command the second thing you have to have is keywords and then the third thing you have to have is negative keywords now

I'm going to give brief explanations of each of these but this just helps you kind of compartmentalize it in your mind you need the xray command you need keywords and then you need negative keywords so let's talk about what each of these mean so first of all the x-ray command what is it well the x-ray command is how you tell the search engine to target LinkedIn's URL to pull back only results from linkedin.com and you'll see right here at the top of the screen the x-ray command is site : LinkedIn comm just to say it again so you can hear it and see it site : linkedin.com now this command can be used in either Google or Bing search engines it should be typed with no spaces and all lowercase as you see it on the screen here and what it does is it allows the search engine such as Google or being to and excellent in on the web .

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it almost pulls up like a linkedin.com file folder to show you everything that's indexed on LinkedIn com that's public information so once we have that x-ray command the next thing we want to add the very next thing we want to add is our keywords now these are the things that you want to see in your candidate profile so if there's certain sets of skill sets or job titles or locations or many many more types of things we want to add that immediately following the x-ray command in our search in either Google or Bing so it should be site : linkedin comm and then we begin to add in our keywords now this is going to be used best if we use boolean operators and modifiers for the best results now we don't always have to use the word and' but we do need to use or and sometimes we can really combine these and a few if you don't know boolean operators .

I encourage you to do some searching on the web to begin learning and experimenting with those and then also be doing a video series on basic boolean operators a little bit down the road but what you want to do is you want to combine the site colon linkedin.com with some keywords using boolean operators and modifiers and you're really gonna get the best results that way so as you can see an example search string of what we've learned so far is here at the bottom I have site colon LinkedIn com I have a process engineer in quotation marks and then I have an or statement in parentheses so I'm looking for a process engineer with either mechanical engineering and his or her profile or a Bachelors of Science and mechanical engineering that's just a brief example so so far we've learned not only the x-ray command but also how to add keywords in and then the final component is negative keywords and these are going to be the things you do not want to see in your search results and when I first started sourcing seven years ago the search string that we have up to this point would have been fine just the x-ray command and keywords but what LinkedIn did as it

continued to grow is what it would multiple different things into the URL to index the site even more and these are things like groups companies titles directories and job postings well we don't want any of those things in our search results we only want to see candidate profiles right and so what we're going to do is add in what I have here in the second line it's a using a search modifier called - in URL and what this is going to do is take out some of those different things in our search results so we don't see any of them in our search results all we want to see is candidate profiles and so really you can type in - in URL colon and then I have a boolean modifier set up and I'll include a link to this in the description below as well and what we're doing is we're mining out - about the directory extension the full directory any jobs postings any jobs - postings.

 

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whatever is another form that LinkedIn use uses any job titles any groups and any company information and this is going to give us back a pretty clean search which allows us to only have candidate profiles and so on almost every now I'm going to rephrase that in every LinkedIn search that you do you really want to in your x-ray search you really want to include this - line - in URL line to take out all of those things so you just get candidate profiles and so let's take a look at the example below I have site colon LinkedIn com I have process engineer as a title I have some skills of either mechanical engineer or Bachelors of Science in mechanical engineering and then I have - in url colon and I have dir directory jobs jobs - title groups and company and this is going to allow me to take out all those things and come back with clean results so let's go ahead and switch over to LinkedIn .

 

I'm going to show you example of how this search string right here pulls up some great results for us and I do encourage you once again to go ahead and type it out on your own not just copying and pasting it and that will give you the best results and we'll also teach you how to compartmentalize and I've in your mind the type of search string you want to use when x-raying LinkedIn so let's go ahead and dive into a live example okay so here we are in Google at google.com that's my preferred search engine but like I said before being would work just fine and so let's go ahead and plug in the search string that we used as an example and see how it works in some real-world results here so let's go ahead and dive in with a site colon linkedin.com command now we're going to hit space which also works in Google as the and operator so I don't need to type ant here I'm gonna also use process engineer and then once again

I don't have to type and then I'm gonna open up my parentheses here and I'm gonna use mechanical engineering now you can type in or or you can simply use the bar which if you hold in shift is above the Enter key and that will also work as your or statement but I'll just type in or and then you can do be SME for Bachelors of Science in mechanical engineering and you're going to close that your brackets here now we're going to also type in the - in url colon command to take out the things that we do not want to return in our search results like 

 

I said these work best when they're physically typed in by each person and what you can see here is this is just a a kind of a shortcut of a way to type instead of typing - in url colon dir then - in your alcohol and directory i've used boolean operators to make sure i take all of them out at once i'm gonna go ahead and hit search here and as you can see i'm pulling back all profiles there's no things like directories or job postings here i've got a ton of results because i haven't put in any sort of location and as you can see here bachelors science mechanical engineering process engineer its current title is a manager process engineer at Pfizer .

 

so as you can see I pull back great amount of profiles and this is just another awesome way to x-ray LinkedIn to pull back some great results this is not the only way but it's a great way to use and so this has been part one of our video I encourage you to get out there now and experiment with these search techniques and next week I'm going to be showing you some key tips on how to really utilize this search in the keywords section so we're going to be really focusing in on some best practices for location-based search and things like that this has been done.

 

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